Why Private Party?
With the rise of Carmax and Carvana, Chip shortages, and uncertain economic times it's no secret cars are hard to come by. If you are reading this you probably realize that auctions are way too competitive/pricy, and sitting on your hands waiting for trades is not a realistic strategy. We really want to help you combat these issues, if you’re still not sold call us we’d love to hear from you.
Problems with Traditional Methods
Trade-ins, Auctions, Lead Generators
Generic & Overpriced
Too many dealers are all bidding on the same aging unit that has extremely tight margins.
Per Car/Lead fees
Dealers have to pay buy/transport fees & sometimes a fee for every private party lead they get.
Dependence on Market
Inventory levels are directly affected by market forces because you have a passive strategy, not an active one.
Private Market Competition
For every deal that happens through Craiglist that's one less deal for you and two potential customers you’ll never have.
Opportunity Cost
When neglecting private sellers you are missing out on building relationships and growing your brand awareness.
Time-Consuming
Dealers may spend valuable time traveling to auctions, only to return empty-handed.
The Rise of the Private Party Market
According to the National Automobile Dealers Association (NADA), private-party sales accounted for 28.6% of the used car market in 2015. By 2022, that number had grown to 36.9%. This trend is expected to continue, with private-party sales projected to account for 40% of the used car market by 2025.
Why Buy Cars Off the Street?
We're not saying to STOP everything you're doing and only buy from private sellers. All we’re saying is that it needs to be a weapon in your arsenal. The most successful dealers are aggressive and allocate resources across all active acquisition channels.
Better Inventory
Faster turn
Stronger Margins
3x Front End Gross
4 Revenue Streams
Front-end, back-end, Service, and Future buyers.
Reduced Acquisition Costs
Up to 84% less than competitors
Do it from your desk
Never attend an auction again.
Trend Insights
Recognition of trends and market performance.
Growing Client Base
Increasing network for future opportunities
Brand Awareness
Promoting your presence in the community.
Controlling the Market
Reducing the risk of losing deals to private sellers.
See it in Action
Discover how VETTX can supercharge your vehicle buying center. Schedule a free strategy call with our experts today and take the first step towards dominating your market.
